Country: Australia and New Zealand

Category: Health and Personal Care

After the kitchen, the bathroom generates the most plastic waste. The target consumer for this brand is the “Conscious Convenience” shopper, the insight was that she feels like she’s had a little win when she finds a product that is great quality and good for the environment. Natural skincare that is good for the whole family, underpinned by science and accelerates the transition to an environmentally conscious home. Etch&ethos is a scientifically crafted body wash and skin lotion that contains 94% naturally derived ingredients as per the ISO16128 standard guidelines for cosmetic ingredients and cosmetic products. The product is packed in 2 HDPE bottles that are made from 50% recycled content in order to retain FDA food safety certification for the plastic which will ensure that the natural product wont be contaminated.