WorldStar Winner: Veja Power Nature Multipurpose capsules

WINNERS 2023

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Veja Power Nature Multipurpose capsules

Company:

Reckitt

www.reckitt.com

Country: Brazil

Category: Household

Veja Power Nature capsules is an eco-friendly concentrated multipurpose cleaner formula in an exclusive capsule packaging. This concentrated refill is presented in a recyclable polypropylene plastic capsule format, reducing 85% of the plastic consumption (versus regular packaging), 92% reduction of the number of trucks for transportation with a consequently reduction of the emission of polluting gases. The packages were designed with the strictest criteria to be in resonance with the circular economy, certified by CETEA and in partnership with EuReciclo. The regular bottle can be reused 25 times with the capsule refill and this bottle is the first bottle on cleaning multipurpose category composed by 50% of recycled PET resin in Brazil. The carton has a QR Code printed to explain more about the packaging composition, uses, recyclability and formula. Innovation, technology, sustainability and efficiency associated to create a cleaner and healthier world.

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This product reduce transport space: 1 full pallet of product in the capsule format is the equivalent of 13 pallets in the regular trigger format – a 92% reduction in physical space and in the logistics chain. Veja Power Nature Capsules takes up 15x less space than regular products (bottles) plus a compact and efficient production line. After fitting the refill into the bottle, the product is fully in contact with water, thus enabling 100% use of the formula. The sprayer also has a tube with a depth of 5% greater than the height of the bottle, which provides maximum use of the product. Veja's exclusive trigger features a patented technology with consistent force with each spray and allows up to 25x reuse compared to the previous version, making it a durable package. EuReciclo is responsible to makes the environmental compensation of 100% of the waste carried out.

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