WorldStar Winner: Coca-Cola Label-Free PET Bottle

WINNERS 2025

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Coca-Cola Label-Free PET Bottle

Company:

Coca-Cola Tokyo Research & Development Company, Limited

www.cocacola.co.jp/

Country: Japan

Category: Non-Alcoholic Beverages

Our iconic Coca-Cola contour bottle was launched in 1915 with the concept of being recognized even if it was shattered or touched in the dark. The new Coca-Cola contour has evolved from this tradition by adding an element of "sustainability" with label-free feature. Also, the PET bottle is made from 100% recycled PET and the weight has been reduced by 2g. The product is drinkable size of 350ml, mainly at e-commerce channel.

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By removing a label, the PET bottle doesn’t require a flat area to roll a label, which gives us more bottle design flexibility. It reproduces the unique curved shape of the traditional contour bottle, and the Coca-Cola spencer logo is dynamically placed for bolder band appeal. The logo visibility is enhanced by utilizing mold technology. We achieved to develop the next-generation PET bottle having brand equity and sustainability.

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