Country: Japan

Category: Non-Alcoholic Beverages

Global climate change and the reduction of plastic waste are gaining worldwide attention as social issues to be addressed in order to pass on a bountiful planet to future generations. In light of these social conditions, we have developed a new type of "completely sticker-less bottle," the "Asahi Jurokucha" PET 630ml direct marking bottle. The new bottle has been created by using the latest high-definition UV laser marking technology, which we call "Direct Marking Technology", to express the necessary information directly on the PET bottle for our core brand of blended tea "Jurokucha,". This eliminates the need for small plastic stickers, which were previously required, and contributes to further reduction of environmental impact and improvement of recycling efficiency. In the future, we aim to implement single product sales at mass merchandisers and convenience stores, and expand the sales to other brands, thereby contributing to the realization of a sustainable society.