Kellogg Bag in Box to Doy pack Transition
Country: India
Category: Food
Kellogg India is the leading Breakfast Cereal Brand,has successfully switched to first-of-its-kind packaging method from Bag in Box to a Doy pack thru new customized HFFS technology in 2020-2021. The advantages of this pack type are immense from environment sustainability and from consumer convenience perspective. This pack has reduced source utilization with a single packaging system and the compact design that enables easy storage and transportation. The Zip Lock retains freshness of the product while the pack design allows better perception of the quality while purchasing. With an improved laminate barrier, the product has a shelf life of 9 months and new pack saves over 30% of inventory and storage space across value chain. Compared to the BIB type, the Doy pack weighs over 80% lesser and saves material costs by 50-60% & reducing 1.5% of packaging waste as opposed to 6-7% with conventional packs. Hence game changer in category.
The Doy pack is superior due to its ease of use and acceptance by the consumers as its a stand-alone pack type requiring no additional storage containers. This also makes it easier for the consumers to view the product content as opposed to the BIB packs that were thrown away on opening the pack. The Doy pack uses the HFFS technology that enables higher production efficiency, increased loadbility & reduced overall carbon footprint.The Doy pack also possesses the ability to print attractive graphics due to its design, thereby enabling marketing to effectively communicate product credentials on the packaging. New doy packs has been well accepted by the consumers & accelerate sales growth by 12-15%. With this new technology we have also made fully recyclable packaging & Kellogg therefore takes stride towards creating Reusable, Recyclable and Compostable packaging by 2025 which is in line with the Pledge taken by the company.