Country: Australia and New Zealand
Using a specialty label that allows the 100% high barrier PE pouch to change shape at end of life, this is the first ever pouch packaging in Australia (and perhaps the world!) that can be put in mixed recycling and be sorted through a mechanical recycling process.
This pack replaced Brookfarm's current metalised structure for 100% recyclability. With the addition of a specialty "Roll 'n' Recycle" label, this pouch avoids issues with flexible packaging disposal through the standard recycling collection, by creating a semi-rigid, 2D shape that goes into the rigid plastics stream at the facility.