A Future of Sustainable Smiles - GSK’s Plastic-Free, Recyclable Secondary Packaging Toothbrush Launch
Country: USA
Category: Health and Personal Care
GSK’s first-ever plastic-free, recyclable secondary packaging toothbrush launch disrupts the toothbrush aisle with an aesthetically pleasing, innovative, and fully sustainable concept. Engineered as an eco-friendly replacement to plastic blister packaging, it is a combination of a cellulose paper recyclable and compostable tray and NatraLock® Ultraseal top-card.
The top card has a die-cut window glued with clear, heat-sealable compostable cellulose transparent film, allowing the consumer to see the product. Finally, on the back of the cellulose tray are two paper-based labels, also plastic-free.