Country: Czech Republic
Category: Health and Personal Care
The benefits of packaging can be categorized as a value innovation with lower energy intensity and shortening of the supply chain, increasing the global sales volume with shorter time service with a sales advantage in the form of 19mm thick letter delivery and higher utility value for the customer (B2C).
The innovative packaging concept accepts environmental aspects and the principles of circular economy, offers a flat compact design with functional protection elements, easy filling and handling of the contents. It reduced material and energy consumption by 38%, 85% color savings, 23% storage savings, 31% reduction in carbon footprint, 100% recyclability.