WorldStar Winner: DISPLAY OVO DE PASCOA LACTA DELICE

WINNERS 2012

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DISPLAY OVO DE PASCOA LACTA DELICE

Company:

Brasilgrafica S.A. Industria e Comercio

www.brasilgrafica.com.br

Country: Brazil

Category: Food

It has an innovative format that enables more visibility to the consumer

During the Easter time all supermarkets hang different Easter eggs in racks, creating a visual pollution. Looking for differentiation, Brasilgrafica launched an Eastern egg with an innovative format that allowed great visibility by the customers. This shape with “ears” has improved product size and also keeps it close to the traditional Easter eggs. The golden tie application added a premium finish packing. The packaging developed was a communication success.