WorldStar Winner: Easy to hold cardboard box

WINNERS 2025

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Easy to hold cardboard box

Company:

SAKURA PAXX CO.Ltd

www.sakura-paxx.co.jp/

Country: Japan

Category: Household

As the online shopping market grows, the weight of boxes of PET-bottled beverages delivered to homes can reach 20 kg. Consumers generally lift such heavy loads with their fingers “hooked” in the hand holes in the cardboard box, which can bite into their fingers and cause pain.

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To address this issue, we have developed a newly structured box with larger holes that can be grasped by the hands, instead of the conventional structure with smaller holes that requires the fingers to be “hooked” in them. The new design reduces the maximum pressure on the fingers by 40-50%.

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