WorldStar Winner: Cachaça Yaguara

WINNERS 2015

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Cachaça Yaguara

Company:

Owens-Illinois do Brasil

www.o-i.com

Country: Brazil

Category: Non-Alcoholic Beverages

The design of the Yaguara´s bottle was created by British artist Brian Clarke and it was inspired by the Copacabana Boardwalk. The packaging was designed to assist in changing percepctions of the category of cachaça and comummicate trought is bold design, a historical and modern product.

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Brian Clarke spent three months in Brazil listening bartanders about their needs, desires and perceptions with respect to a bottle to reach the proposed concept.The biggest challenge to reach to desired result was the high complexity painting scale waves, embossed, alternating waves painted in blue and transparent.

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Category: President Award

Special Award: Gold Award

Locked4Kids is the World’s first Child Resistant Carton certified against both the ISO/EN 8317 and US 16 CRF 1700.20standard. This innovation acts as a last line of defense against unintentional child poisoning. Locked4Kids will preventnumerous accidents and save the lives of many young children. Locked4Kids has been designed to prevent young childrenfrom gaining access to the content. Adults however should be able to open the packaging easily. Locked4Kids consists of acarton and a tray in which blisters with medicine or other products, dangerous for young kids, can be packaged.