WorldStar Winner: Devondale Milk Shakes Dairy Drinks

WINNERS 2016

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Devondale Milk Shakes Dairy Drinks

Company:

QDesign Enterprises Pty Ltd

www.qdesignenterprises.com

Country: Australia and New Zealand

Category: Non-Alcoholic Beverages

Innovative, convenient, thoughtful and accessible, Devondale’s Milk Shake dairy drinks are great examples of good design, combining user-friendly elements with quality moulding techniques to raise the bar in the dairy drink sector. The stackable container and lid format is disruptive for this category, leading the consumer on a unique journey.

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Quality moldings and IML graphics provide visual punch on shelf. The consumer simply pushes the straw through the specially designed lid to pierce the foil, eliminating the need to remove the lid or foil, and reducing the chance of spillage. This provides the consumer with a refreshingly new consumption experience.

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