Smart illuminated cosmetics packaging for elline Switzerland

Karl Knauer KG, elline Switzerland, Bakic Design GmbH

A packaging concept in a class of its own: The luminous folding box comprises anti-aging products promising youthful, radiant skin – a perfect match for the brand “elline”, meaning “the shining one”. Users are also actively engaged as the wow moment, created by the lighting effect, starts upon opening.
The luminous packaging reinforces the anti-aging skincare range’s product promise and luxuriously presents its exclusivity. This means significant added value regarding increased attention and a guaranteed long-term advertising impact. Alongside the integrated lighting, embossing and laser punching ensure that the packaging design distinguishes itself from standard cosmetics packaging.