Worldstar Shortlist 2018 - Marketing Award

Special award: 
Marketing Award
Award won: 
Gold
Company: 
MrSmith Studio
Country: 
Italy

The embossed Nutella jar has been designed to allow it to be reused for food preservation once the cream has been finished. We've designed a new format without losing the iconic shape of the Nutella jar and making it suitable for food preservation, with significant benefits in terms of ecological sustainability. On the front, a raised glass imprint shows the logo with the company’s traditional image. The first ever Nutella jar designed and produced especially to be reused for food preservation. Thread has been designed to fit Bormioli Rocco's lids for food preservation and glass is resistant to pasteurisation's thermal shock. Once that Nutella is finished, people can simply reuse the same jar with metal caps, suitable for food preservation with pasteurisation process.

Special award: 
Marketing Award
Award won: 
Silver
Company: 
Athenian Brewery
Country: 
Greece

The success stems mainly from its disruptive design, as there is no other upside down can on the market. Secondly, the disruptiveness is inextricably linked to the product as you have to awaken the yeast to fully enjoy a Weiss. Lastly, the new packaging educates consumers about the ideal serving ritual.  Consumers do not shake regular cans which in our case means that the yeast would remain at the bottom of the product, thus distorting its flavor. So, we put the lid at the bottom of the can, instead of the top. This leaves the consumer with no choice but to turn the can upside down. As a result, the yeast is awakened and our great tasting Alfa Weiss is enjoyed in an ideal way!

Special award: 
Marketing Award
Award won: 
Bronze
Company: 
Störtebeker Braumanufaktur GmbH
Country: 
Germany

The 4 Störtebeker Eisbock beers extends the range of our craft beer to a new line of brewing specialties for a high-class delight. The packaging of these beers had to stand out from the other Störtebeker brewing specialties to charge the range with emotions. The label with reduced colors and the innovative metallic foil should be an eye catcher at the POS and underline the cold production as well as the fine character of the beers. The sticking-out red flag as a brand symbol helps to reach visibility, recognition, and brand belonging at the point of contact. The Eisbock beers shall increase the sales in the craft beer shelves with high drinkability, a comprehensible product story, and an eye-catching design. As a special product, the Eisbock beers are now available as a mixed fourpack.