Deco Brazil - Lavazza

Category: 
Point of Sale
Company: 
Panther Packaging GmbH & Co. KG
Country: 
Germany

This self-promoting display links Lavazza coffee with the country the coffee originates from. The artwork shows the famous Rio-de-Janeiro. The display fits perfectly in the communication  strategy. The eye-catcher of 2 meters in height impresses consumers at every POS. Although very large, the display is easily erected by one person.
The extra benefit of this promotion is the competition to win a trip to Brazil and to get the feeling to relish Lavazza at Copacabana. The topper shows a typical cup of Lavazza, his headway guarantees attention of every customer.  Made environmentally friendly from corrugated board and easily to recycle.