WorldStar Winner: OAKEN GLOW WHISKY

WINNERS 2023

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OAKEN GLOW WHISKY

Company:

ITC LIMITED, PERNOD RICARD INDIA

www.itcportal.com

Country: India

Category: Non-Alcoholic Beverages

Oaken Glow Whisky carton package is inspired by the elements of nature and creatively curated to give the consumer a truly world-class elegant experience. The uniqueness of this package is the reproduction of finest print quality and intricate copper foiling on the specially developed virgin board with the uncoated surface of board, this helps in achieving a wooden texture communicating elements of nature. The quintessential graphic elements printed on the uncoated surface of the package resolutely depicts the combination of Bold Smoky, Rich Deep and Sensorial spirited smooth malt flavors of the whisky. The trust seal in red color on the pack is designed with perfection to represent integrity of the brand. The auto-lock bottom profile is easy to form the pack and the neck holder sleeve enable easy fitment and holding of the bottle inside the pack.

The tender graphics comprising of shades of brown gives the carton a natural clement look. The Brand Logo is enhanced through the Copper colored Foiling which goes hand in hand with brown background shade. Reverse printing (i.e. on the coated side of substrate) with solid creamy brown color makes the package a complete visual feast. The graphics on the pack are created to provide a larger shelf display when two packs are placed next to each other. This will double the display of content in the front of the pack and has a great shelf appeal. this highly sturdy mono carton paves the way for a safe transportation before and after reaching the hands of the consumer, through its high grammage virgin paperboard. Thus this package beautifully encapsulates the essence and passion of the brand through its idiosyncratic graphical and structural design.