WorldStar Winner: Bubeck E-Commerce Verpackung und Hundekorb

WINNERS 2022

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Bubeck E-Commerce Verpackung und Hundekorb

Company:

DS Smith Packaging Deutschland Stiftung & Co. KG

www.dssmith-packaging.de

Country: Germany

Category: Pet

The three-part e-commerce shipping box made of 100% corrugated cardboard ensures absolutely safe transport of Bubeck Petfood products, even with heavy weights, thanks to its clever insertable base and U-shaped insert. During the campaign period, orders weighing 20 kg or more were shipped in this box.

With just a few simple steps, the bottom-part can be converted into a hexagonal-dog-basket using the "do-it-yourself"-method and can thus continue to be used. Dog-owners have shared photos of their pets in the corrugated-cardboard-basket online. This emotionally charges the brand and contributes to repeat-purchases. The innovative-solution is 100% recyclable.