Brownes Dairy Renewable Cartons
Country: Australia and New Zealand
Category: Non-Alcoholic Beverages
Brownes Dairy introduced Oceania’s first fully renewable, plant-based cartons across over 25 products. As Australia’s oldest dairy, we make old things new and relevant.
We enhanced the sustainability credentials of our carton packaging through renewable materials, also resulting in a reduction of overall weight of packaging.
We now remain committed to the carton format amongst a competitive tide of plastic bottles.
An entire panel on each product references key sustainability messages, educating consumers how to recycle properly. This is reinforced to 10,000 students each year via School Tours program. The launch also made National headline news.