Worldstar Winners 2017 - Marketing Award

Special award: 
Marketing Award
Award won: 
Gold
Company: 
Camargo Cia Emgalagens
Country: 
Brazil

 

Challenge of the Project: use the HP Indigo 20.000 digital printing technology with outside printing + varnish to prove that the Café Pelé (Pelé Coffee) is fresh and packed daily. At the same time demonstrate the quality of digital printing and the possibilities of its use for marketing strategy campaigns.
A major Brazilian newspaper made available the headlines  the following day. In 4 hours the headlines were printed in laminated film, the coffee was packed and distributed to supermarkets. Next morning the coffee was sold together with the newsletter. An innovative marketing campaign using printing technology to enchant consumers.

Special award: 
Marketing Award
Award won: 
Silver
Company: 
David Rybář – Dr. Design
Country: 
Czech Republic

 

The appearance of the “Fromin – Water from the Ice Age” bottle expresses the uniqueness, purity and age of the water it contains. That‘s why a specific design was created, evoking the impression of a melting ice cube. The exclusivity of the bottle and its contents exceed the scope of products commonly available in its category,  and is among the competition unmistakable and unforgettable. Consumers will welcome the wider neck too. Bulk packaging is due to the shape of the bottle,  less than standard round bottles.

Special award: 
Marketing Award
Award won: 
Bronze
Company: 
BoxMart Ltd
Country: 
United Kingdom
"TIGI Bed Head For Men required a global sales tool, resembling a wooden beer crate, that would instantly transform into a ready-to-retail POS unit. Made entirely from corrugated board, it featured cut-out carry handles for easy transportation by the salesperson. Authentic wooden graphics were digitally printed to create a rough textured finish with masculine vibes. Salon retail space is often minimal, so the crate offered a small footprint with built-in storage space for retail stock. A removable promotional header card extended the crate’s life and enabled the promotion to be used overseas with language and currency variations. It could be fully merchandised and ready-to-retail before the salesperson left the salon. TIGI said: “It’s one of the most ingenious shelf-ready displays we’ve ever had. The quality was so convincing customers wanted to touch and see if it was real. Its great visual impact grabbed attention and gave our brand real standout.”