Magnetic Levitation Box

Manufacturer: Richard Bretschneider GmbH, Inventor/Designer: Maik Bermeitinger

The developer has set himself high demands, creating something unprecedented: A gift-packaging for giveaways or jewellery to “wow” consumers. The astonishing lifting-effect is completely reversible and can be activated by moving the slider, then repeated at will. An electrifying breakthrough, this outstanding innovation is a frontrunner for the WorldStar award.    

The cover is opened by pulling out the inner slider. Continued pulling opens the small sliding lid in the middle. When the inner slider is completely pulled out, the contents rise up by magnetic effect to float at the center of the carton and can now be easily removed.