Danone ANZ Infant Formula Sachet Multipack
Country: Australia and New Zealand
Category: Food
it is the first in the ANZ market, in this category, to meet the consumer expectations of being easy-to-open (no tools to assist opening, such as scissors), easy-to-pour (must have a pour opening that will fit inside a baby bottle) and easy-to-carry around in a handbag or baby bag.
ANZ Danone Packaging Development designed their own unique sealing jaw that was manufactured locally and incorporates a cutting form that allows for perforations to be formed in the modified sealing area. Unique design also forms a pouring spout and reduces product to packaging surface area ratio (important in infant formula).