WorldStar Winner: Tal Skopal Idan Koris Snir Yagil Irena Gorban Copy Center

WINNERS 2025

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Tal Skopal Idan Koris Snir Yagil Irena Gorban Copy Center

Company:

Strauss Ice cream by Unilever Israel

unilever.com/

Country: Israel

Category: Food

The products packed in this pack are ice cream mono bites coated with thin chocolate compound.
This product's pack existed in its past format for more than 35 years. The team and specially marketing, saw a huge risk on sales volume, if we change such iconic pack.
The new design is from carton. It delivers sustainable solution (the pervious pack was from PS), innovation and premium appearance to the product. While all along, keeping the same dimensions, same serving size and most important, keeping the products inside frozen just the same as the pervious pack did.

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The new design carton pack removed 40 Tons of non-recycled PS (plastic) waste per year.
The carton pack delivers more artwork space on the pack.
The new design is built from 2 folded walls and cushions pads between the layers, that keep the mono bites away from the pack outer surface. That's how the products inside can remain frozen during supply chain and consumer usage.

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